Online Marketing StrategyConsultation.

Stop throwing money at marketing that doesn't work. Get a clear, evidence-based digital marketing strategy built around your business goals, budget, and ideal customers.

Strategy Session
Actionable Roadmap
Budget Aligned
Starting From
£249/session
Full strategy package from £499
Current marketing audit included
Written strategy document
Channel recommendations
12-month roadmap with priorities
What's Included

What your marketing strategy covers

A complete marketing strategy that tells you exactly what to do, where to focus, and how to make the most of your budget.

Current State Audit

We review what you're currently doing — website, social media, SEO, paid ads — and identify what's working, what isn't, and why.

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Target Audience Definition

Clear, specific definition of your ideal customers — their needs, behaviours, where they spend time online, and how to reach them.

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Channel Strategy

Specific recommendations on which digital channels to prioritise — SEO, social media, email, content, paid search — and why.

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Messaging & Positioning

How to communicate your value proposition clearly and compellingly to the right audience across every channel.

Budget Allocation Guidance

Practical guidance on how to allocate your marketing budget for maximum return — based on your goals and market.

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12-Month Roadmap

A prioritised, month-by-month action plan so you always know what to focus on next — and what to defer.

Why It Matters

Why strategy comes before execution

The biggest mistake in marketing isn't doing the wrong things — it's doing the right things in the wrong order.

01
Stop wasting money on ineffective channels

Most small businesses spread their marketing budget too thin across too many channels. A clear strategy focuses resources where they'll have the most impact.

02
Know exactly what to measure

A good strategy defines success upfront — so you can track what matters and ignore vanity metrics that don't drive business outcomes.

03
Build compounding momentum

Strategic marketing creates assets — content, rankings, reputation — that grow in value over time rather than stopping the moment you stop paying.

04
Align your whole team

A clear strategy means everyone — internal team, agencies, freelancers — is working toward the same goals with the same priorities.

The Process

How we build your strategy

A collaborative, structured process that produces a clear strategy you can execute immediately.

01
Discovery

Understand your business, goals, current marketing, and competitive landscape.

02
Analysis

Review your current performance data and identify the highest-opportunity channels and tactics.

03
Strategy Build

Develop your complete marketing strategy — channels, messaging, budget, priorities.

04
Handover & Support

Walk through your strategy in detail and answer every question — so you're confident to execute.

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Who It's For

Who needs a marketing strategy?

Any business that isn't getting the marketing results it needs will benefit from starting with a clear strategy.

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Businesses spending on marketing with poor ROIIf your marketing budget isn't delivering measurable returns, strategy — not more spending — is the answer.
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Businesses starting to invest in growthBefore you commit budget to SEO, ads, or social media — make sure you have a clear plan for how they work together.
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Businesses that have outgrown ad hoc marketingAs businesses grow, the informal approach to marketing stops working. A strategy replaces chaos with clarity.
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Businesses targeting a new audience or marketEntering a new market or targeting a different customer type requires a fresh strategic approach.
G
Business Consultancy
Digital Marketing
SEO Strategy
Social Media Strategy
Content Marketing
PPC Strategy
Common Questions

Frequently asked questions

Will the strategy be specific to my business?

Absolutely. We don't produce generic reports. Your strategy is built around your specific business, market, competitors, goals, and budget.

Do I need to implement the strategy myself?

Not necessarily — BizG offers many of the implementation services covered in the strategy, from SEO and social media management to branding. You can choose to implement yourself or work with us.

How current is the advice?

We stay current with digital marketing best practice across all channels. All recommendations reflect the current landscape — not outdated tactics.

What's the difference between a strategy session and a full strategy package?

A single strategy session (from £249) covers your key priorities and produces an action-focused summary. A full strategy package (from £499) includes deeper research, a comprehensive written strategy document, and a 12-month roadmap.

Keep Exploring

Related BizG services

Stop guessing. Start growing strategically.

Book a free call and let's talk about what a proper marketing strategy could do for your business.

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